MEET CHI HOM:

BRANDS CHI HAS DESIGNED FOR:

Stylized black and white illustration of a panda with the word enjoi written in lowercase letters beside it.
Stylized black and white illustration of a panda with the word enjoi written in lowercase letters beside it.
Stylized black and white illustration of a panda with the word enjoi written in lowercase letters beside it.
Stylized black and white illustration of a panda with the word enjoi written in lowercase letters beside it.
Stylized black and white illustration of a panda with the word enjoi written in lowercase letters beside it.
Stylized black and white illustration of a panda with the word enjoi written in lowercase letters beside it.
Stylized black and white illustration of a panda with the word enjoi written in lowercase letters beside it.
Stylized black and white illustration of a panda with the word enjoi written in lowercase letters beside it.
Stylized black and white illustration of a panda with the word enjoi written in lowercase letters beside it.
Stylized black and white illustration of a panda with the word enjoi written in lowercase letters beside it.

There is no fashion without street culture. Some of the most iconic looks—from the bodega to the Met Gala—were born on a skateboard, or from a group of friends who didn’t give a fuck what the outside world thought of them.

No one knows this better than designer Charles “Chi” Hom.

A San Diego native, Chi grew up in a mecca of action sports culture. Some of his most formative memories and closest friendships were created on a skateboard, and the community that surrounded it became like a second family to him. Whether he was on or off the board, one thing remained constant: a lifelong love of art.

Chi had an innate drive to create—a drive that would eventually propel him into an education at the The Art Institutes.

An education in art and design paired with a deep love and understanding of street culture made young Chi a force to be reckoned with. He soon found himself on the fast track from unpaid intern to designer at the hugely influential Osiris shoes brand.

While this was a big move for an aspiring designer, it was also the beginning of his disillusionment with the money-hungry world of Big Action Sports.

A couple wearing sunglasses and retro-style shirts with colorful designs stand closely together in a sunlit outdoor setting.

CHAPTER 1: Don't Trip Out.

Chi would go on to work for iconic action sports brands like DC and Neff, creating designs which would become internationally successful—while simultaneously struggling to make ends meet, let alone receive any meaningful recognition for his major achievements.

He quickly realized that, the bigger the brand, the more likely you were to get taken advantage of as a designer.

He also realized that the people in charge of these brands are often only interested in one kind of culture: the culture of personal wealth. 

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CHAPTER 2: It'll Be OK.

Overworked, underpaid, uninspired, and feeling disconnected from the vital elements of the skateboarding lifestyle that guided him to art in the first place, Chi made a decision that terrifies many young designers:

He left the guaranteed paycheck of a soul-killing international conglomerate and struck out on his own.

As it turns out, it was a very good decision.

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Two people pose confidently. One wears a black tank with a graphic design; the other, a white T-shirt with a similar design. The background features a red wall with a grated panel.
mma fighters looking down at their white and black zdropped tank top designed by chi hom. t shirt graphic says Never a Fair fight in corporate America with a picture of brass knuckles and pink flowers

CHAPTER 3: Fair Fight.

Now free of middle management, committee-based creative restrictions, and the profit-over-creativity mindset of big brands, Chi has flourished, maintaining his own artistic perspective and enjoying the freedom to create and market his own innovative designs, all while bringing is own unique style and point of view to major international clients like Target and Zumiez.

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CHAPTER 4: Original American Gangsta.

Chi’s unwillingness to compromise his creative spirit and his bold decision to buck big money exploitation and do his own thing are the essence of the Z_DROPPED mission, and he saw the collective concept of the brand as a natural fit for an artist looking to maximize creativity and minimize the bullshit politics of the corporate ladder. In his own words:

“I like the story that Z_DROPPED is selling, because it’s my story.”

We couldn’t be more hyped to feature him as an artist and designer.

Welcome to Z_DROPPED Chi.

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A smiling couple wearing sunglasses and matching graphic tees holding hands while walking on a path surrounded by greenery.

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Z_DROPPED - Mens, Unisex, Women - Don't Trip Mousepad. - By: Chi Hom

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Z_DROPPED - Mens, Unisex, Women - Don't Trip Mousepad. - By: Chi Hom

FREE MOUSE PAD

Z_DROPPED - Mens, Unisex, Women - Don't Trip Mousepad. - By: Chi Hom

FREE MOUSE PAD

Z_DROPPED - Mens, Unisex, Women - Don't Trip Mousepad. - By: Chi Hom

FREE MOUSE PAD

Z_DROPPED - Mens, Unisex, Women - Don't Trip Mousepad. - By: Chi Hom

FREE MOUSE PAD

Z_DROPPED - Mens, Unisex, Women - Don't Trip Mousepad. - By: Chi Hom

FREE MOUSE PAD

Z_DROPPED - Mens, Unisex, Women - Don't Trip Mousepad. - By: Chi Hom

FREE MOUSE PAD

Z_DROPPED - Mens, Unisex, Women - Don't Trip Mousepad. - By: Chi Hom

FREE MOUSE PAD

Z_DROPPED - Mens, Unisex, Women - Don't Trip Mousepad. - By: Chi Hom

FREE MOUSE PAD

Z_DROPPED - Mens, Unisex, Women - Don't Trip Mousepad. - By: Chi Hom

FREE MOUSE PAD